now available · free domestic shipping on $54.99+

creamy. crunchy. gone too fast.

the protein snack that actually tastes like a snack. Now available.

10g protein
5g sugar
5g fiber
no artificial flavors
real strawberry
monk fruit sweetened
10g protein
5g sugar
5g fiber
no artificial flavors
real strawberry
monk fruit sweetened
10g protein
5g sugar
5g fiber
no artificial flavors
real strawberry
monk fruit sweetened
10g protein
5g sugar
5g fiber
no artificial flavors
real strawberry
monk fruit sweetened

two childhood classics

pick your flavor

strawberry milk

01

strawberry milk

sweet, creamy, nostalgic.

that strawberry milk from the corner store? we made it into a biscuit stick. cream-coated, crispy, and packed with protein you can’t even taste.

shop now

02

matcha latte

earthy, smooth, not-too-sweet.

just a crispy biscuit stick with a smooth cream coating that actually tastes like your cafe order.

shop now
matcha latte

us vs. them

strawberry milk
pocky® strawberry
sugar
5g 80% less sugar
25g
protein
10g 2x the protein
5g
fiber
5g 2.5x more fiber
~2g
serving size
68g
70g
no artificial flavors

pocky® is a registered trademark of ezaki glico co., ltd. pon pon snacks is not affiliated with or endorsed by ezaki glico. nutritional data sourced from publicly available product labeling. information as of april 2026.

what people are saying

Founder story
Our story

a love letter to the Asian snack aisle

I spent my childhood growing up on Asian snacks. Fast forward through 10 years as a fitness coach, and I realized a heartbreaking truth: my favorite treats hadn't grown up with me. I was stuck between "healthy" snacks that tasted like a chore and a heritage aisle that felt frozen in time.

So I thought: why not have the best of both worlds? We've taken the satisfying textures, nostalgic flavors, and reimagined them with high quality protein, fiber and zero compromises.

About Us

FAQ

  • how will you ship this during the summer?

    every summer order ships with ice packs. if the coating softens a bit on the way to you, don't worry! the flavor's still 100% there, but we recommend popping them in the fridge for 20 minutes. if anything looks off, reach out with a photo and we'll take care of it.

  • i already have a go-to biscuit stick. convince me.

    same nostalgic format, completely different nutrition. 80% less sugar, 2x the protein, 2.5x the fiber, no artificial flavors. tastes like how you remember!

  • what's actually in these?

    freeze-dried strawberry, culinary grade matcha, whey protein isolate, beet juice for color. baked, not fried. no artificial flavors. every ingredient is one you can actually pronounce! find the full list on our product page.

  • are more flavors coming?

    oh yes. strawberry milk and matcha latte are just the start. sign up to our mailing list below to get first dibs when new flavors drop!

  • do you ship outside the us?

    we are currently shipping within US only, but we are planning to ship to Canada and other countries in the coming months.